If you're in the market for an insulated bottle or tumbler, you'll find a lot to choose from. There are mugs and bottles targeted to sport-enthusiasts, outdoorsy types, and extreme adventurists, but as Tracee Mathes saw it, there weren’t any for the average woman - the busy mom, girl on the go, or boss lady – who wanted an uber-insulated and ultra-cute drinkware option. That gave the life-long entrepreneur an idea.
“I noticed there was no premium hydration company offering the variety of cup shapes women want, and certainly not in colors that appeal to a female demographic. I felt there was an unmet need in the marketplace to combine those elements into one brand,” said Mathes.
Mathes set out to meet that need in 2017 when she launched SWIG, offering premium drinkware with women in mind. The company’s cups, tumblers and bottles rely on the same insulation technology that keeps other stainless steel hydration vessels cold or hot - including vacuum insulation, stainless steel double-walls and copper-coated linings. But SWIG differs from its competitors with its creative and appealing designs. SWIG offers more shapes, sizes and color choices (20!) than anyone else on the market, but what really sets them apart is their insulated stainless steel stemless wine cup – a SWIG original creation that took the marketplace by surprise!